One screen puts others in the shade as the weather heats up – and that’s mobile

During the summer months, traditional media consumption dips as Brits head to warmer climes or enjoy outdoor activities in the UK. With weekly average TV viewing dropping by as much as 12 hours a week, brands have historically found it difficult to reach the people that matter to them. But one screen puts the others in the shade as the weather heats up – and that’s mobile.